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Great question. Could be a long answer. But we'll try to make it short and simple.
We love sales reps - and there are some really great ones out there. In fact, we have many in our arsenal. But solely relying on sales reps is not a good idea. This is because good sales reps need management and serious, devoted time. The most productive and successful reps have the behind the scenes support so they can provide quick, accurate responses to questions, competitive price quotes, and appropriately-geared programs for their customers.
It is also important that we point out that you don't want your reps to carry your line; you want them to sell your line. And if you have new products or services, then there is a heightened need for intense training and closer management of your reps. Is your company and product going to get the representation it needs and deserves? And are you going to be able to provide your reps with the tools they truly need? They must be equipped to sell, must be reminded to sell, and while they are selling they must feel comfortable that they can get the answers they need.
Sales is the only activity that creates revenues for your company, so you have to be 100% sure that each piece in your sales engine is running smoothly and receiving regular maintenance. Turning to outside experts can help you achieve this. ESM's marketing and sales team works in harmony with your team to assure that that your reps get the full support they need for success.
Ahh, what comes first, the chicken or the egg question. We believe that there is no right or wrong answer to this, and that it is really dependent upon the goals for your company and the product(s) in question.
But, if you can go out and sell your product first (even if directly to consumers), then take this course of action. It does help to validate the market before approaching investors. Solicit feedback and learn from this feedback, and then approach some investors or funding options to market the product and take it to the next level.
The answer is both yes and no. We'd love to hear about your ideas, yes. And we have heard about some really great ideas along our way. However, despite what we all could wish and hope for, ideas do not generate revenue. Converting ideas into tangible reality - now that's more like it!
There are some phenomenal resources out there that can help you proceed with the steps needed to convert your idea to reality. Consider checking into Inventor and Entrepreneur Clubs in your area, Check out SCORE, and the SBDC (http://www.sba.gov/localresources/index.html) to start with. And then if you proceed to the next steps and wish to commercialize your product, then that's when ESM can help your efforts greatly. We can help you for the early steps of developing a communications strategy for your product, all the way through to setting up and executing the actual sales functions your business needs.
This is a question so common that we have developed a one-page simple summary that explains both the differences and how they work together. We like to sum it up like this: marketing plants and nourishes the seed. Business Development ripens the fruit, and leads the sales team to the orchard. Click here to read on...
Envision Sales & Marketing was developed as a whole and all-encompassing solution to bring sales and marketing success to a business. We believe that an integrated marketing and sales approach with teams that support each others will bring you the best value and biggest "bang for your buck."
However, we also do look at completing project work, whether it be a specific marketing campaign you need created or managed, a certain segment of the market you want to explore, or even if you simply you need an interim sales management team. Often times too, companies have an "orphan" product that is away from the typical offering and expertise of the company - which presents a perfect opportunity for outsourcing.
Whatever your need, we encourage you to contact us for a discussion on your business' needs to determine if we are a good fit for your company. We pride ourselves in our "flex-abilities" and believe that our extensive list of services offers businesses a truly valuable and versatile solution.
You have your areas of expertise - and we have ours. You know your product or service offering, and recognize that there are certain pieces of your business that you enjoying handling. But if you have gotten this far into our website, chances are sales and marketing are not your forte. That's where we can step in and help.
ESM is your dedicated sales and marketing team, working to support your company so it meets its business objectives. You can then remain focused on your core business competencies and spend your time doing what you love to do best. This will make you happier, more successful, and ultimately will work to keep your costs down by the efficiencies that are achieved.
Please don't ask us about Invention Promotion Companies. Well, if you must ask, we are going to give an honest answer, because it is our hope that we can help young and perhaps naive inventors and offer them a heads up.
The number one rule: DO YOUR HOMEWORK. If something sounds too good to be true, it probably is. Check out this list of complaints on the USPTO website: http://www.uspto.gov/web/offices/com/iip/complaints.htm. If you are conversing with a company that is promising you sweet success and riches, ask them how many of their clients made more money from their product than they invested with the particular firm. We'd love to hear the answers you receive. Remember that once a dishonest company has your money, you'll likely never get it back.
Many companies who have launched new products have been disappointed in the sales results because they failed to understand the process for commercializing new products...we have to give you credit for trying. And it is likely that you yourself have tried to sell your product to save costs, but ask yourself: have you really saved cost or have you lost revenue?
Working with experienced professionals is a valuable option and next step. Think about the time and potential sales that have likely been lost over the years. Click here to read more about the advantages to outsourcing.
Typically, our clients contract or "retain: a certain number of ESM's hours per month as a monthly Business Development Fee. This allows us to work at the pace our clients request, based on the budget. Our services are affordable at the outset, are tailored to fit within what your business resources allow, are focused on what you need, and are designed to grow along with the growth of your company.
Remember, it's all about sales. If we are effective, your business revenue increases, and therefore you can afford to increase services to continue the cycle of increasing sales. We seek clients looking to make an investment in solving their business sales issues through strategic marketing, and improving sales functions with results that impact their bottom line.
IT services are a crucial component of running a business and are vital to the success of your sales and marketing functions. If your email server is down or has a spotty track record, we will help you get that part of your business running smoothly again. If there are connectivity issues with your remotely located workforce, we recognize the need and have the know-how to get that righted immediately. We're sure you can think of other IT issues you have had (or still do have!).
ESM has learned over the years that expert IT service support is one more way we can help our clients fully succeed and add value for our clients. And most importantly - it's one less problem for you to have to worry about.